GUERRA, A.; FOUTO, N. Systematic literature review of the black friday promotional strategy. Retail Management Review, São Paulo (SP), v. 4, n. 1, p. e26, 2023. DOI: 10.53946/rmrreview.v4i1.26. Disponível em: https://rmr.emnuvens.com.br/rmr/article/view/26. Acesso em: 9 may. 2024.