https://rmr.emnuvens.com.br/rmr <p><strong>Retail Management Review</strong> (RMR) is dedicated to advancing its relevance in relation to the state of art and all aspects of retail, its management, evolution, and current theory.</p> <p>The retail field includes: products and services, supply chains, distribution channels serving retailers, relationships between retailers and members of supply channels, and all forms of direct marketing and emerging markets.</p> <p>The <strong>mission</strong> of this journal is to publish empirical research that tests, expands, or builds business management theory and contributes to the practice of retail management. All empirical methods, including qualitative, quantitative, field, laboratory and combination methods are welcome.</p> <p>For submission, articles may have an economic or behavioral approach, but all must adopt a rigorous analysis of relevant theory and existing literature. Regarding the scientific method, the empirical work should contemplate modern procedures of sampling and statistical analysis.</p> <p>To be published, the article should contemplate strong experimental and theoretical contributions and highlight the importance of these contributions to the field of management. Therefore, submissions that test, broaden, or build strong theoretical frameworks are critically examined due to the importance to business management theory and practice. This journal is not tied to any specific discipline, level of analysis or national context.</p> en-US <p>Authors who publish in this journal agree to the following terms: the author(s) authorize(s) the publication of the text in the journal;</p> <p>The author(s) ensure(s) that the contribution is original and unpublished and that it is not in the process of evaluation by another journal;</p> <p>The journal is not responsible for the views, ideas and concepts presented in articles, and these are the sole responsibility of the author(s);</p> <p>The publishers reserve the right to make textual adjustments and adapt texts to meet with publication standards.</p> <p>Authors retain copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Atribuição NãoComercial 4.0 (http://creativecommons.org/licenses/by-nc/4.0/), which allows the work to be shared with recognized authorship and initial publication in this journal.</p> <p>Authors are allowed to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (e.g. publish in institutional repository or as a book chapter), with recognition of authorship and initial publication in this journal.</p> <p>Authors are allowed and are encouraged to publish and distribute their work online (e.g. in institutional repositories or on a personal web page) at any point before or during the editorial process, as this can generate positive effects, as well as increase the impact and citations of the published work (see the effect of Free Access) at <a href="http://opcit.eprints.org/oacitation-biblio.html">http://opcit.eprints.org/oacitation-biblio.html</a></p> evandro@cebraev.net (Evandro Luiz Lopes) faleconosco@cebraev.com (Suporte ténico) Fri, 14 Feb 2025 00:00:00 -0300 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 https://rmr.emnuvens.com.br/rmr/article/view/66 <p><strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Objetivo do estudo:</span></span></strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"> Mensurar a percepção de maturidade digital por gestores do segmento de intermediação financeira.</span></span></p> <p><strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Metodologia/abordagem:</span></span></strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"> Foi realizada uma pesquisa com 305 gerentes, diretores e executivos de nível C de empresas de serviços financeiros que operam no país.</span></span></p> <p><strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Principais resultados:</span></span></strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"> O artigo sugere que o segmento de intermediação financeira se percebe como digitalmente maduro, com os bancos, especialmente seus executivos, tendo uma visão mais otimista sobre sua digitalização.</span></span></p> <p><strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Contribuições teóricas/metodológicas:</span></span></strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"> O artigo avança a literatura sobre escalas ao validar a aplicação da escala de maturidade digital de Berghaus e Bach (2016), que havia sido testada no setor hoteleiro e de franquias e, com algumas considerações, a escala também funciona para empresas do setor financeiro.</span></span></p> <p><strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Relevância/originalidade:</span></span></strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"> O estudo demonstra a jornada que as empresas devem percorrer, seja para permanecer ou se tornar líderes na digitalização.</span></span></p> Yasmin Conolly Carolino, Pedro Paulo Santos Cavalcante, Thelma Valéria Rocha, Marcelo Gabriel Copyright (c) 2025 Yasmin Conolly Carolino, Pedro Paulo Santos Cavalcante, Thelma Valéria Rocha, Marcelo Gabriel https://creativecommons.org/licenses/by-nd/4.0 https://rmr.emnuvens.com.br/rmr/article/view/66 Wed, 14 May 2025 00:00:00 -0300