Foco e Escopo

Thematic coverage of RMR includes, but is not limited to:

• Retail and international diversification

• Retail Business Environment

• Retail purchase

• Retail management and strategies

• Online retail

• The future of retail

• Multi-channel retail

• Demographics and Retail Business

• Consumer behavior

• Innovation in retail

• Shopping management

• Customer satisfaction, customer loyalty, and retention strategies

• Customer Relationship Marketing (CRM)

• Creativity in Internet and retail management

• Business and retail research

• Business policies, strategies, and performance

• Marketing and business ethics

• Distribution strategies

• Service marketing

• Brand management

• Contemporary marketing thoughts

• International business issues

• B2B and B2C marketing

• Social media marketing

• Supply chain management

• Security and privacy issues in business