Vol. 5 (2025): Fluxo contínuo (JAN/DEZ)

Vol. 5 (2025)

Published February 14, 2025
Fluxo contínuo (JAN/DEZ)

Varejo online

Marcelo Carvalho, Cesar Augusto da Silva
e72
Marketing Digital no Varejo Online Durante a Pandemia: Uma Análise Netnográfica
https://doi.org/10.53946/rmrreview.v5iRMR.72
PDF (Português (Brasil))
DOI: https://doi.org/10.53946/rmrreview.v5iRMR.72

Empreendedorismo varejista

Patricia Prado, Daielly Mantovani
e63
Data-Driven Culture: The “Free Fall” Jump from Lojas Americanas
https://doi.org/10.53946/rmrreview.v5i1.63
PDF (Português (Brasil))
DOI: https://doi.org/10.53946/rmrreview.v5i1.63

Comunicação e gestão de promoções

Aila Evangelista de Freitas, Diego Nogueira Rafael
e67
Sensory Marketing Strategies Applied by O’boticário Stores: An Ethnographic Approach
https://doi.org/10.53946/rmrreview.v5iRMR.67
PDF (Português (Brasil))
DOI: https://doi.org/10.53946/rmrreview.v5iRMR.67

Visão do executivo

Yasmin Conolly Carolino, Pedro Paulo Santos Cavalcante, Thelma Valéria Rocha, Marcelo Gabriel
e66
Digital Maturity in Financial Services: An Application of the Berghaus and Back (2016) Model in Brazil.
https://doi.org/10.53946/rmrreview.v5i1.66
PDF (Português (Brasil))
DOI: https://doi.org/10.53946/rmrreview.v5i1.66