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Retail Management Review (RMR) is dedicated to advancing its relevance in relation to the state of art and all aspects of retail, its management, evolution, and current theory.
The retail field includes: products and services, supply chains, distribution channels serving retailers, relationships between retailers and members of supply channels, and all forms of direct marketing and emerging markets.
The mission of this journal is to publish empirical research that tests, expands, or builds business management theory and contributes to the practice of retail management. All empirical methods, including qualitative, quantitative, field, laboratory and combination methods are welcome.
For submission, articles may have an economic or behavioral approach, but all must adopt a rigorous analysis of relevant theory and existing literature. Regarding the scientific method, the empirical work should contemplate modern procedures of sampling and statistical analysis.
To be published, the article should contemplate strong experimental and theoretical contributions and highlight the importance of these contributions to the field of management. Therefore, submissions that test, broaden, or build strong theoretical frameworks are critically examined due to the importance to business management theory and practice. This journal is not tied to any specific discipline, level of analysis or national context.