Logística Reversa De Vidros: Perspectivas Na Visão Dos Gestores De Compras Do Setor Varejista e de Conveniências
DOI:
https://doi.org/10.53946/rmr.v2i1.10Abstract
Study goals
This study aims to understand the perception of purchasing managers about the reverse logistics of glass bottles from 750 milliliters to 1 liter.
Relevance/originality
The relevance of this work is seeking to answer the following questions: what is the perception of purchasing managers about the reverse logistics of glass bottles from 750 milliliters to 1 liter? What are the main obstacles to the development of a reverse logistics system in the city of Cascavel (PR)? What is the level of environmental awareness of purchasing managers in the glass bottle retail sector?
Methodology/approach
This is a qualitative and quantitative approach, with exploratory and descriptive analysis, where semi-structured interviews were conducted with purchasing managers and questionnaires with structured questions were applied. The object of research was the purchasing managers in the sales industry who sell this type of packaging. Textual content analysis was performed using the Iramuteq software.
Main results
The general results were derived from data triangulation and indicate that purchasing managers understand the importance of implementing reverse logistics, and that this can be a competitive differential for the organization, favoring the traceability of products sold. The results also show that the interviewees have ecological perception, and the potential to become ecological consumers. In addition, it is possible to identify that although they have full understanding of the benefits of reverse logistics, purchasing managers do not develop market strategy for reverse logistics of glass packaging from 750 milliliters to 1 liter, the main obstacle being its realization the lack of structure, absence of policies and collection points.
Theoretical/methodological contributions
The contribution of this article is that when analyzing the implementation of a reverse logistics system the vision of the purchasing managers and consumer awareness should be considered, including its relevant roles within the context. For this, the analysis of environmental perception is significantly prominent, as this is the starting point of changes in habits.
Keywords: Sustainability. Competitive advantage. Sustainable performance. Traceability.
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Copyright (c) 2022 François Fabiane Trento , Pedro Lachovicz Neto, Sandra Mara Stocker Lago , Marcelo Roger Meneghatti
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