Uma Revisão dos Impactos dos Atributos de Loja
DOI:
https://doi.org/10.53946/rmr.v1i1.6Palabras clave:
atributos de lojas, atributos de varejo, mercados emergentes, revisão sistemática da literaturaResumen
Objetivo do estudo
Este estudo objetiva identificar a relevância dos atributos de lojas varejistas para o processo de decisão de compra de consumidores em mercados emergentes e maduros.
Relevância/originalidade
A relevância desta revisão da literatura está na busca pelas resposatas às questões: Quais são os atributos varejistas relevantes para o processo de decisão de compra? Quais são os impactos dos atributos de loja na intenção de compra do consumidor? Quais são as diferenças nas pesquisas realizadas em mercados emergentes versus mercados maduros? Quais são as direções das principais pesquisas nessa temática e seus atuais esforços?
Metodologia/abordagem
Realizamos uma revisão sistemática da literatura, investigando os impactos dos atributos de loja na decisão de compra, em artigos publicados de 1973 a 2018, nas bases SCOPUS e Web of Science (WOS).
Principais resultados
Este estudo apontou as principais diretrizes de pesquisas, impactos e esforços realizados, além das diferenças entre as pesquisas realizadas em mercados maduros e emergentes.
Contribuições teóricas/metodológicas
Indicamos possíveis lacunas que podem ser mitigadas por meio da proposição de uma agenda de pesquisa.
Contribuições sociais/para a gestão
Uma sugestão do estudo é o conhecimento dos gestores sobre o efeito dos atributos da loja sobre a marca, imagem da loja/reputação da loja, experiência de compra e sobre os canais e a influência dos atributos das lojas online e quais são os atributos que mais influenciam a compra por este meio.
Descargas
Citas
Abbott, M., Chiang, K.-P., & Hwang, Y. (2000). The process of on-line store loyalty formation. ACR North American Advances.
Angell, R., Megicks, P., Memery, J., Heffernan, T., & Howell, K. (2012). Understanding the older shopper: A behavioural typology. Journal of Retailing and Consumer Services, 19(2), 259–269. https://doi.org/10.1016/j.jretconser.2012.01.007
Arnold, S. J., Ma, S., & Tigert, D. J. (1978). A comparative analysis of determinant attributes in retail store selection. ACR North American Advances.
Arnold, S. J., & Tigert, D. J. (1982). Comparative analysis of determinants of patronage. Retail Patronage Theory: 1981 Workshop Proceedings, University of Oklahoma: Center for Management and Economic Research.
Baker, J., Parasuraman, A., Grewal, D., & Voss, G. B. (2002). The influence of multiple store environment cues on perceived merchandise value and patronage intentions. Journal of marketing, 66(2), 120–141. https://doi.org/10.1509/jmkg.66.2.120.18470
Bell, D. R., Ho, T.-H., & Tang, C. S. (1998). Determining where to shop: Fixed and variable costs of shopping. Journal of Marketing Research, 352–369. https://doi.org/10.1177/002224379803500306
Berry, L. L. (1969). Components of department store image-theoretical and empirical analysis. Journal of retailing, 45(1), 3–20.
Bianchi, C., & Men, J. (2008). Format blurring and attribute saliency: Evidence in Chile. Academia. Revista Latinoamericana de Administración, (41).
Brosdahl, D. J., & Carpenter, J. M. (2012). US male generational cohorts: Retail format preferences, desired retail attributes, satisfaction and loyalty. Journal of Retailing and Consumer Services, 19(6), 545–552. https://doi.org/10.1016/j.jretconser.2012.06.005
Carpenter, J. M., & Balija, V. (2010). Retail format choice in the US consumer electronics market. International Journal of Retail & Distribution Management, 38(4), 258–274. https://doi.org/10.1108/09590551011032081
Carpenter, J. M., & Moore, M. (2009). Consumer demographics, retail attributes and cross-shopping behavior. Journal of Textile and Apparel, Technology and Management, 6(1).
Chang, H. J., Cho, H. J., Turner, T., Gupta, M., & Watchravesringkan, K. (2015). Effects of store attributes on retail patronage behaviors: Evidence from activewear specialty stores. Journal of Fashion Marketing and Management, 19(2), 136–153. https://doi.org/10.1108/JFMM-03-2014-0019
Davis, K., Misener, J., Tran, J., Heitmeyer, J., & Sullivan, P. (2010). Lifestyle retail internet marketing: How does it meet consumer needs. International Journal of Electronic Marketing and Retailing, 3(2), 156–173. https://doi.org/10.1504/IJEMR.2010.032872
Doherty, S., & Nelson, R. (2008). Customer loyalty to food retailers in Northern Ireland:‘Devoted loyals’ or ‘promiscuous switchers’? International Journal of Consumer Studies, 32(4), 349–355. https://doi.org/10.1111/j.1470-6431.2007.00641.x
Fangxuan, L. S., & Ryan, C. (2018). Souvenir shopping experiences: A case study of Chinese tourists in North Korea. Tourism Management, 64, 142–153. https://doi.org/10.1016/j.tourman.2017.08.006
Gil, A. C. (2008). Métodos e técnicas de pesquisa social. 6. ed. Ediitora Atlas SA.
Grosso, M., Castaldo, S., & Grewal, A. (2018). How store attributes impact shoppers’ loyalty in emerging countries: An investigation in the Indian retail sector. Journal of Retailing and Consumer Services, 40, 117–124. https://doi.org/10.1016/j.jretconser.2017.08.024
Hills, G. E., Granbois, D. H., & Patterson, J. M. (1973). Black consumer perceptions of food store attributes. The Journal of Marketing, 47–57. https://doi.org/10.1177/002224297303700209
Hunneman, A., Verhoef, P. C., & Sloot, L. M. (2015). The impact of consumer confidence on store satisfaction and share of wallet formation. Journal of Retailing, 91(3), 516–532. https://doi.org/10.1016/j.jretai.2015.02.004
Hunneman, A., Verhoef, P. C., & Sloot, L. M. (2017). The moderating role of shopping trip type in store satisfaction formation. Journal of Business Research, 78, 133–142.
Im, H., & Ha, S. (2011). An exploration of the cognitive-affective model of satisfaction in a shopping context: A test of competing models. The Service Industries Journal, 31(13), 2273–2288. https://doi.org/10.1016/j.jbusres.2017.05.012
IMF Country Information. ([s.d.]). Recuperado 2 de dezembro de 2018, de IMF website: https://www.imf.org/en/Countries
Koo, D.-M. (2006). The fundamental reasons of e-consumers’ loyalty to an online store. Electronic commerce research and Applications, 5(2), 117–130.
Kotler, P. (1973). Atmospherics as a marketing tool. Journal of retailing, 49(4), 48–64. https://doi.org/10.1016/j.elerap.2005.10.003
Kuhn, S. W., & Mostert, P. G. (2015). Customer satisfaction and relationship intention within the South African clothing retail industry. The Retail and Marketing Review, 11(2), 29–51.
Kunkel, J. H., & Berry, L. L. (1968). A behavioral conception of retail image. Journal of marketing, 32(4_part_1), 21–27. https://doi.org/10.1177/002224296803200405
Ladeira, W. J., Nique, W. M., Pinto, D. C., & Borges, A. (2016). Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction. The International Review of Retail, Distribution and Consumer Research, 26(5), 502–520. https://doi.org/10.1080/09593969.2016.1182934
Lee, M.-Y., Atkins, K. G., Kim, Y.-K., & Park, S.-H. (2006). Competitive analyses between regional malls and big-box retailers: A correspondence analysis for segmentation and positioning. Journal of Shopping Center Research, 13(1), 81–98.
Lin, H.-H., & Chang, J. (2012). A construction of consumer cognitive structures and their implications in furniture shopping decisions: A means-end chain approach. Service Business, 6(2), 197–218.
Lin, Z., & Bennett, D. (2014). Examining retail customer experience and the moderation effect of loyalty programmes. International Journal of Retail & Distribution Management, 42(10), 929–947. https://doi.org/10.1108/IJRDM-11-2013-0208
Lindquist, J. D. (1974). Meaning of image-survey of empirical and hypothetical evidence. Journal of retailing, 50(4), 29–+.
Marques, S. H., Trindade, G., & Santos, M. (2016). The importance of atmospherics in the choice of hypermarkets and supermarkets. The International Review of Retail, Distribution and Consumer Research, 26(1), 17–34. https://doi.org/10.1080/09593969.2015.1042495
Martínez-Ruiz, M. P., Blázquez-Resino, J. J., & Pino, G. (2017). Store attributes leading customer satisfaction with unplanned purchases. The Service Industries Journal, 37(5–6), 277–295. https://doi.org/10.1080/02642069.2017.1315409
Martínez-Ruiz, M. P., Jiménez-Zarco, A. I., & Izquierdo-Yusta, A. (2012). The effects of the current economic situation on customer satisfaction and retail patronage behaviour. Total Quality Management & Business Excellence, 23(11–12), 1207–1225. https://doi.org/10.1080/14783363.2012.661133
Mitchell, Vincent-Wayne, & Harris, G. (2005). The importance of consumers’ perceived risk in retail strategy. European Journal of marketing, 39(7/8), 821–837. https://doi.org/10.1108/03090560510601789
Mitchell, V.-W. (2001). Re-conceptualizing consumer store image processing using perceived risk. Journal of Business Research, 54(2), 167–172. https://doi.org/10.1016/S0148-2963(99)00086-7
Mohd-Ramly, S., & Omar, N. A. (2017). Exploring the influence of store attributes on customer experience and customer engagement. International Journal of Retail & Distribution Management, 45(11), 1138–1158. https://doi.org/10.1108/IJRDM-04-2016-0049
Moher, D., Liberati, A., Tetzlaff, J., & Altman, D. G. (2009). Preferred reporting items for systematic reviews and meta-analyses: The PRISMA statement. Annals of internal medicine, 151(4), 264–269.
Nilsson, E., Gärling, T., & Marell, A. (2017). Effects of time pressure, type of shopping, and store attributes on consumers’ satisfaction with grocery shopping. The International Review of Retail, Distribution and Consumer Research, 27(4), 334–351. https://doi.org/10.1080/09593969.2017.1309674
Oldham Kind, K., & Hathcote, J. M. (2000). Speciality-size college females: Satisfaction with retail outlets and apparel fit. Journal of Fashion Marketing and Management: An International Journal, 4(4), 315–324. https://doi.org/10.1108/eb022599
Poushter, J. (2016). Smartphone ownership and internet usage continues to climb in emerging economies. Pew Research Center, 22, 1–44.
Ridley, D. (2012). The literature review: A step-by-step guide for students. Sage.
Sarantidou, P. (2017). Enriching the ECSI model using brand strength in the retail setting. European Journal of Management and Business Economics, 26(3), 294–312. https://doi.org/10.1108/EJMBE-10-2017-017
Swanson, K. K., & Horridge, P. E. (2006). Travel motivations as souvenir purchase indicators. Tourism management, 27(4), 671–683. https://doi.org/10.1016/j.tourman.2005.03.001
Swoboda, B., Berg, B., & Dabija, D.-C. (2014). International transfer and perception of retail formats: A comparison study in Germany and Romania. International Marketing Review, 31(2), 155–180. https://doi.org/10.1108/IMR-11-2012-0190
Swoboda, B., Weindel, J., & Hälsig, F. (2016). Predictors and effects of retail brand equity–A cross-sectoral analysis. Journal of Retailing and Consumer Services, 31, 265–276. https://doi.org/10.1016/j.jretconser.2016.04.007
Tai, S. H., & Fung, A. M. (1997). Application of an environmental psychology model to in-store buying behaviour. The International Review of Retail, Distribution and Consumer Research, 7(4), 311–337. https://doi.org/10.1080/095939697342914
Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence-informed management knowledge by means of systematic review. British journal of management, 14(3), 207–222. https://doi.org/10.1111/1467-8551.00375
Triantafillidou, A., Siomkos, G., & Papafilippaki, E. (2017). The effects of retail store characteristics on in-store leisure shopping experience. International Journal of Retail & Distribution Management, 45(10), 1034–1060. https://doi.org/10.1108/IJRDM-07-2016-0121
Turley, L. W., & Milliman, R. E. (2000). Atmospheric effects on shopping behavior: A review of the experimental evidence. Journal of business research, 49(2), 193–211. https://doi.org/10.1016/S0148-2963(99)00010-7
Wagner, T. (2007). Shopping motivation revised: A means-end chain analytical perspective. International Journal of Retail & Distribution Management, 35(7), 569–582. https://doi.org/10.1108/09590550710755949
Walters, R. G. (1991). Assessing the impact of retail price promotions on product substitution, complementary purchase, and interstore sales displacement. The Journal of Marketing, 17–28. https://doi.org/10.1177/002224299105500203
Walters, R. G., & Rinne, H. J. (1986). An empirical-investigation into the impact of price promotions on retail store performance. Journal of Retailing, 62(3), 237–266.
Woodside, A. G., & Trappey III, R. J. (2001). Learning why some customers shop at less convenient stores. Journal of Business Research, 54(2), 151–159. https://doi.org/10.1016/S0148-2963(99)00085-5
Yan, R.-N., & Eckman, M. (2009). Are lifestyle centres unique? Consumers’ perceptions across locations. International Journal of Retail & Distribution Management, 37(1), 24–42. https://doi.org/10.1108/09590550910927144
Yavas, U. (2003). A multi-attribute approach to understanding shopper segments. International Journal of Retail & Distribution Management, 31(11), 541–548. https://doi.org/10.1108/09590550310503276
Zhou, L., & Wong, A. (2004). Consumer impulse buying and in-store stimuli in Chinese supermarkets. Journal of International Consumer Marketing, 16(2), 37–53. https://doi.org/10.1300/J046v16n02_03
Descargas
Publicado
Cómo citar
Número
Sección
Licencia
Derechos de autor 2021 Retail Management Review
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
Authors who publish in this journal agree to the following terms: the author(s) authorize(s) the publication of the text in the journal;
The author(s) ensure(s) that the contribution is original and unpublished and that it is not in the process of evaluation by another journal;
The journal is not responsible for the views, ideas and concepts presented in articles, and these are the sole responsibility of the author(s);
The publishers reserve the right to make textual adjustments and adapt texts to meet with publication standards.
Authors retain copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Atribuição NãoComercial 4.0 (http://creativecommons.org/licenses/by-nc/4.0/), which allows the work to be shared with recognized authorship and initial publication in this journal.
Authors are allowed to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (e.g. publish in institutional repository or as a book chapter), with recognition of authorship and initial publication in this journal.
Authors are allowed and are encouraged to publish and distribute their work online (e.g. in institutional repositories or on a personal web page) at any point before or during the editorial process, as this can generate positive effects, as well as increase the impact and citations of the published work (see the effect of Free Access) at http://opcit.eprints.org/oacitation-biblio.html
