Vol. 4 No. 1 (2024): Fluxo contínuo (JAN/DEZ)

View Vol. 4 No. 1 (2024): Fluxo contínuo (JAN/DEZ)

Published: 2024-01-01

Artigos de revisão

Systematic literature review of the black friday promotional strategy
DOI: https://doi.org/10.53946/rmrreview.v4i1.26

Alberto Guerra, Nuno Fouto

e26
- PDF
Omnichannel: What has been studied in small and medium-sized enterprises?
DOI: https://doi.org/10.53946/rmrreview.v4i1.42

Lucas Santiago, Mauro Vivaldini

e42
- PDF (Português (Brasil))

Tecnologia da informação e gestão da inovação no varejo

A red-black sea draining into a blue ocean: an analysis of the clube de regatas do flamego from the perspective of the blue ocean strategy
DOI: https://doi.org/10.53946/rmr.v4i1.30

Diogo Gabriel Teixeira de Gouvêa, Renan da Silva Machado, Marina Pereira Mota da Silva, Rafael Cavalcanti de Jesus, Pedro Senna

e30
- PDF (Português (Brasil))

Comportamento do consumidor no cenário varejista

Authorship and memetization: a reflection on paratextualization of media products
DOI: https://doi.org/10.53946/rmrreview.v4i1.37

Marilia Batista, André de Souza-Leão, Taynãh Andrade, Bianca Silva

e37
- PDF (Português (Brasil))
Perception of quality and familiarity in the retail service environment, and its impact on patronage intention
DOI: https://doi.org/10.53946/rmrreview.v4i1.44

Flávio Bizarrias, Cintia Rosa dos Santos, Marlette Cassia Oliveira Ferreira, Jussara da Silva Teixeira Cucato, Jussara Goulart da Silva

e44
- PDF
How the region's image and the customer's shopping experience influence the patronage intention in the high street retail agglomeration scenario
DOI: https://doi.org/10.53946/rmrreview.v4i1.48

Thiago de Andrade Guedes, Marcelo Moll Brandão, Celio Roberto de Oliveira Filho, Arthur França Sarcinelli

e48
- PDF (Português (Brasil))
Phygital retailing: a consumer study from the perspective of attitude components
DOI: https://doi.org/10.53946/rmr.v4i1.27

Manoela Fernandes Feijó, Filipe Campelo Xavier da Costa

e27
- PDF (Português (Brasil))
Lgbtqiap+ consumer behavior: an exploratory study
DOI: https://doi.org/10.53946/rmrreview.v4i1.54

Alex Lisboa Araujo Carregosa, Renata Céli Moreira da Silva Paula Paula

e54
- PDF (Português (Brasil))

Varejo online

M-commerce em mercados emergentes: o efeito da qualidade na lealdade dos consumidores
DOI: https://doi.org/10.53946/rmrreview.v4i1.45

Eduardo Mesquita de Sousa, Eliane Herrero Lopes, Marcela Gonzalez

e45
- PDF (Português (Brasil))

Gestão estratégica de varejo

How customer satisfaction influences the frequency of purchases and experimentation on other sales channels in a retailer in brazil
DOI: https://doi.org/10.53946/rmr.v4i1.34

Valéria Luisa Abreu de Araujo, Maurício Gerbaudo Morgado

e34
- PDF (Português (Brasil))
Assaí’s exponential growth – from a business unit to spin-off
DOI: https://doi.org/10.53946/rmr.v4i1.31

Patrícia Figueiredo do Prado, Marcos Roberto Luppe, Leonardo Butezloff de Oliveira Leite

e31
- PDF (Português (Brasil))

CRM e retenção de clientes

Social media in attracting students in higher education: the missing incentive
DOI: https://doi.org/10.53946/rmrreview.v4i1.51

Thiago de Luca Sant'ana Ribeiro, Gustavo Silva Gonçalves, Anderson Antônio de Lima, Marcos Antonio Maia Lavio de Oliveira

e51
- PDF (Português (Brasil))
Students and higher education institutions relationship: emotional commitment, loyalty and love brand
DOI: https://doi.org/10.53946/rmr.v4i1.28

Breno Carvalhal, Luciana Florêncio De Almeida, Bruno Henrique De Araujo

e28
- PDF

Visual merchandising e gerenciamento de categorias

The efficiency of merchandising at the point of sale
DOI: https://doi.org/10.53946/rmrreview.v4i1.40

Paulo Henrique Pinho de Oliveira, Fernanda Costa Lasmar Duarte

e40
- PDF (Português (Brasil))

Multicanalidade e Omnichannel

The digital transformation journey of santa lolla: in & out marketplace
DOI: https://doi.org/10.53946/rmrreview.v4i1.47

Paulo Sérgio Cesar de Madureira, Edson Crescitelli, Marcos R. Luppe

e47
- PDF (Português (Brasil))