Vol. 4 No. 1 (2024): Fluxo contínuo (JAN/DEZ)
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Vol. 4 No. 1 (2024)
Published January 1, 2024
Fluxo contínuo (JAN/DEZ)
Artigos de revisão
Alberto Guerra, Nuno Fouto
e26
Systematic literature review of the black friday promotional strategy
PDF
Lucas Santiago, Mauro Vivaldini
e42
Omnichannel: What has been studied in small and medium-sized enterprises?
PDF (Português (Brasil))
Tecnologia da informação e gestão da inovação no varejo
Diogo Gabriel Teixeira de Gouvêa, Renan da Silva Machado, Marina Pereira Mota da Silva, Rafael Cavalcanti de Jesus, Pedro Senna
e30
A red-black sea draining into a blue ocean: an analysis of the clube de regatas do flamego from the perspective of the blue ocean strategy
PDF (Português (Brasil))
Comportamento do consumidor no cenário varejista
Marilia Batista, André de Souza-Leão, Taynãh Andrade, Bianca Silva
e37
Authorship and memetization: a reflection on paratextualization of media products
PDF (Português (Brasil))
Flávio Bizarrias, Cintia Rosa dos Santos, Marlette Cassia Oliveira Ferreira, Jussara da Silva Teixeira Cucato, Jussara Goulart da Silva
e44
Perception of quality and familiarity in the retail service environment, and its impact on patronage intention
PDF
Thiago de Andrade Guedes, Marcelo Moll Brandão, Celio Roberto de Oliveira Filho, Arthur França Sarcinelli
e48
How the region's image and the customer's shopping experience influence the patronage intention in the high street retail agglomeration scenario
PDF (Português (Brasil))
Manoela Fernandes Feijó, Filipe Campelo Xavier da Costa
e27
Phygital retailing: a consumer study from the perspective of attitude components
PDF (Português (Brasil))
Alex Lisboa Araujo Carregosa, Renata Céli Moreira da Silva Paula Paula
e54
Lgbtqiap+ consumer behavior: an exploratory study
PDF (Português (Brasil))
Varejo online
Eduardo Mesquita de Sousa, Eliane Herrero Lopes, Marcela Gonzalez
e45
M-commerce em mercados emergentes: o efeito da qualidade na lealdade dos consumidores
PDF (Português (Brasil))
Gestão estratégica de varejo
Valéria Luisa Abreu de Araujo, Maurício Gerbaudo Morgado
e34
How customer satisfaction influences the frequency of purchases and experimentation on other sales channels in a retailer in brazil
PDF (Português (Brasil))
Patrícia Figueiredo do Prado, Marcos Roberto Luppe, Leonardo Butezloff de Oliveira Leite
e31
Assaí’s exponential growth – from a business unit to spin-off
PDF (Português (Brasil))
CRM e retenção de clientes
Thiago de Luca Sant'ana Ribeiro, Gustavo Silva Gonçalves, Anderson Antônio de Lima, Marcos Antonio Maia Lavio de Oliveira
e51
Social media in attracting students in higher education: the missing incentive
PDF (Português (Brasil))
Breno Carvalhal, Luciana Florêncio De Almeida, Bruno Henrique De Araujo
e28
Students and higher education institutions relationship: emotional commitment, loyalty and love brand
PDF
Visual merchandising e gerenciamento de categorias
Paulo Henrique Pinho de Oliveira, Fernanda Costa Lasmar Duarte
e40
The efficiency of merchandising at the point of sale
PDF (Português (Brasil))
Multicanalidade e Omnichannel
Paulo Sérgio Cesar de Madureira, Edson Crescitelli, Marcos R. Luppe
e47
The digital transformation journey of santa lolla: in & out marketplace
PDF (Português (Brasil))
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