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Vol. 4 No. 1 (2024): Fluxo contínuo (JAN/DEZ)
Vol. 4 No. 1 (2024): Fluxo contínuo (JAN/DEZ)
in progress
Published:
2024-01-01
Artigos de revisão
Systematic literature review of the black friday promotional strategy
DOI:
https://doi.org/10.53946/rmrreview.v4i1.26
Alberto Guerra, Nuno Fouto
e26
PDF
Omnichannel: What has been studied in small and medium-sized enterprises?
DOI:
https://doi.org/10.53946/rmrreview.v4i1.42
Lucas Santiago, Mauro Vivaldini
e42
PDF (Português (Brasil))
Tecnologia da informação e gestão da inovação no varejo
A red-black sea draining into a blue ocean: an analysis of the clube de regatas do flamego from the perspective of the blue ocean strategy
DOI:
https://doi.org/10.53946/rmr.v4i1.30
Diogo Gabriel Teixeira de Gouvêa, Renan da Silva Machado, Marina Pereira Mota da Silva, Rafael Cavalcanti de Jesus, Pedro Senna
e30
PDF (Português (Brasil))
Comportamento do consumidor no cenário varejista
Authorship and memetization: a reflection on paratextualization of media products
DOI:
https://doi.org/10.53946/rmrreview.v4i1.37
Marilia Batista, André de Souza-Leão, Taynãh Andrade, Bianca Silva
e37
PDF (Português (Brasil))
Perception of quality and familiarity in the retail service environment, and its impact on patronage intention
DOI:
https://doi.org/10.53946/rmrreview.v4i1.44
Flávio Bizarrias, Cintia Rosa dos Santos, Marlette Cassia Oliveira Ferreira, Jussara da Silva Teixeira Cucato, Jussara Goulart da Silva
e44
PDF
How the region's image and the customer's shopping experience influence the patronage intention in the high street retail agglomeration scenario
DOI:
https://doi.org/10.53946/rmrreview.v4i1.48
Thiago de Andrade Guedes, Marcelo Moll Brandão, Celio Roberto de Oliveira Filho, Arthur França Sarcinelli
e48
PDF (Português (Brasil))
Phygital retailing: a consumer study from the perspective of attitude components
DOI:
https://doi.org/10.53946/rmr.v4i1.27
Manoela Fernandes Feijó, Filipe Campelo Xavier da Costa
e27
PDF (Português (Brasil))
Lgbtqiap+ consumer behavior: an exploratory study
DOI:
https://doi.org/10.53946/rmrreview.v4i1.54
Alex Lisboa Araujo Carregosa, Renata Céli Moreira da Silva Paula Paula
e54
PDF (Português (Brasil))
Varejo online
M-commerce em mercados emergentes: o efeito da qualidade na lealdade dos consumidores
DOI:
https://doi.org/10.53946/rmrreview.v4i1.45
Eduardo Mesquita de Sousa, Eliane Herrero Lopes, Marcela Gonzalez
e45
PDF (Português (Brasil))
Gestão estratégica de varejo
How customer satisfaction influences the frequency of purchases and experimentation on other sales channels in a retailer in brazil
DOI:
https://doi.org/10.53946/rmr.v4i1.34
Valéria Luisa Abreu de Araujo, Maurício Gerbaudo Morgado
e34
PDF (Português (Brasil))
Assaí’s exponential growth – from a business unit to spin-off
DOI:
https://doi.org/10.53946/rmr.v4i1.31
Patrícia Figueiredo do Prado, Marcos Roberto Luppe, Leonardo Butezloff de Oliveira Leite
e31
PDF (Português (Brasil))
CRM e retenção de clientes
Social media in attracting students in higher education: the missing incentive
DOI:
https://doi.org/10.53946/rmrreview.v4i1.51
Thiago de Luca Sant'ana Ribeiro, Gustavo Silva Gonçalves, Anderson Antônio de Lima, Marcos Antonio Maia Lavio de Oliveira
e51
PDF (Português (Brasil))
Students and higher education institutions relationship: emotional commitment, loyalty and love brand
DOI:
https://doi.org/10.53946/rmr.v4i1.28
Breno Carvalhal, Luciana Florêncio De Almeida, Bruno Henrique De Araujo
e28
PDF
Visual merchandising e gerenciamento de categorias
The efficiency of merchandising at the point of sale
DOI:
https://doi.org/10.53946/rmrreview.v4i1.40
Paulo Henrique Pinho de Oliveira, Fernanda Costa Lasmar Duarte
e40
PDF (Português (Brasil))
Multicanalidade e Omnichannel
The digital transformation journey of santa lolla: in & out marketplace
DOI:
https://doi.org/10.53946/rmrreview.v4i1.47
Paulo Sérgio Cesar de Madureira, Edson Crescitelli, Marcos R. Luppe
e47
PDF (Português (Brasil))
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TOP DOWNLOADS
A Estratégia Omnichannel para a Fidelização do Cliente No Varejo: Um Estudo de Caso da Empresa Amaro
552
Systematic literature review of the black friday promotional strategy
447
Assaí’s exponential growth – from a business unit to spin-off
418
Students and higher education institutions relationship: emotional commitment, loyalty and love brand
418
Phygital retailing: a consumer study from the perspective of attitude components
417
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