Vol. 4 No. 1 (2024): Fluxo contínuo (JAN/DEZ)

Artigos de revisão

Alberto Guerra, Nuno Fouto

e26

Systematic literature review of the black friday promotional strategy

https://doi.org/10.53946/rmrreview.v4i1.26

PDF

DOI: https://doi.org/10.53946/rmrreview.v4i1.26

Lucas Santiago, Mauro Vivaldini

e42

Omnichannel: What has been studied in small and medium-sized enterprises?

https://doi.org/10.53946/rmrreview.v4i1.42

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmrreview.v4i1.42

Tecnologia da informação e gestão da inovação no varejo

Diogo Gabriel Teixeira de Gouvêa, Renan da Silva Machado, Marina Pereira Mota da Silva, Rafael Cavalcanti de Jesus, Pedro Senna

e30

A red-black sea draining into a blue ocean: an analysis of the clube de regatas do flamego from the perspective of the blue ocean strategy

https://doi.org/10.53946/rmr.v4i1.30

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmr.v4i1.30

Comportamento do consumidor no cenário varejista

Marilia Batista, André de Souza-Leão, Taynãh Andrade, Bianca Silva

e37

Authorship and memetization: a reflection on paratextualization of media products

https://doi.org/10.53946/rmrreview.v4i1.37

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmrreview.v4i1.37

Flávio Bizarrias, Cintia Rosa dos Santos, Marlette Cassia Oliveira Ferreira, Jussara da Silva Teixeira Cucato, Jussara Goulart da Silva

e44

Perception of quality and familiarity in the retail service environment, and its impact on patronage intention

https://doi.org/10.53946/rmrreview.v4i1.44

PDF

DOI: https://doi.org/10.53946/rmrreview.v4i1.44

Thiago de Andrade Guedes, Marcelo Moll Brandão, Celio Roberto de Oliveira Filho, Arthur França Sarcinelli

e48

How the region's image and the customer's shopping experience influence the patronage intention in the high street retail agglomeration scenario

https://doi.org/10.53946/rmrreview.v4i1.48

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmrreview.v4i1.48

Manoela Fernandes Feijó, Filipe Campelo Xavier da Costa

e27

Phygital retailing: a consumer study from the perspective of attitude components

https://doi.org/10.53946/rmr.v4i1.27

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmr.v4i1.27

Alex Lisboa Araujo Carregosa, Renata Céli Moreira da Silva Paula Paula

e54

Lgbtqiap+ consumer behavior: an exploratory study

https://doi.org/10.53946/rmrreview.v4i1.54

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmrreview.v4i1.54

Varejo online

Eduardo Mesquita de Sousa, Eliane Herrero Lopes, Marcela Gonzalez

e45

M-commerce em mercados emergentes: o efeito da qualidade na lealdade dos consumidores

https://doi.org/10.53946/rmrreview.v4i1.45

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmrreview.v4i1.45

Gestão estratégica de varejo

Valéria Luisa Abreu de Araujo, Maurício Gerbaudo Morgado

e34

How customer satisfaction influences the frequency of purchases and experimentation on other sales channels in a retailer in brazil

https://doi.org/10.53946/rmr.v4i1.34

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmr.v4i1.34

Patrícia Figueiredo do Prado, Marcos Roberto Luppe, Leonardo Butezloff de Oliveira Leite

e31

Assaí’s exponential growth – from a business unit to spin-off

https://doi.org/10.53946/rmr.v4i1.31

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmr.v4i1.31

CRM e retenção de clientes

Thiago de Luca Sant'ana Ribeiro, Gustavo Silva Gonçalves, Anderson Antônio de Lima, Marcos Antonio Maia Lavio de Oliveira

e51

Social media in attracting students in higher education: the missing incentive

https://doi.org/10.53946/rmrreview.v4i1.51

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmrreview.v4i1.51

Breno Carvalhal, Luciana Florêncio De Almeida, Bruno Henrique De Araujo

e28

Students and higher education institutions relationship: emotional commitment, loyalty and love brand

https://doi.org/10.53946/rmr.v4i1.28

PDF

DOI: https://doi.org/10.53946/rmr.v4i1.28

Visual merchandising e gerenciamento de categorias

Paulo Henrique Pinho de Oliveira, Fernanda Costa Lasmar Duarte

e40

The efficiency of merchandising at the point of sale

https://doi.org/10.53946/rmrreview.v4i1.40

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmrreview.v4i1.40

Multicanalidade e Omnichannel

Paulo Sérgio Cesar de Madureira, Edson Crescitelli, Marcos R. Luppe

e47

The digital transformation journey of santa lolla: in & out marketplace

https://doi.org/10.53946/rmrreview.v4i1.47

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmrreview.v4i1.47